"Your Shadow is your Strength"

Now you can buy Ann's book "Your shadow is your strength". The book is available in both Swedish and English - and both as a paper book and in e-book format.

This book is written for those who lead others or who want to take greater ownership of their lives. It is about the most important and complex relationship you have: the one between your best self and the one you do not want or dare to be, your so-called shadow side.
Your Shadow is Your Strength describes a personal tug-of-war between these inner opposites that you may not even be aware of, but which, without your consent, rule you every day at work, at home and on the journey in between.

(Foreword by Laurence Barrett, author of A Jungian Approach to Coaching)

"Din skugga är din styrka" (in Swedish)

You can also order a signed copy directly from the annleda shop. You will receive a "shading pen" as a bonus.

"YOUR SHADOW IS YOUR STRENGTH" (in ENGLISH)

You can also go order a signed copy directly from our annleda shop. An "overshadowing pen" will follow as a bonus.

For those who prefer to read on your tablet, the book is available in online format (sent to you as a PDF immediately after ordering). The printed book is not included):

"Din skugga är din styrka" (in Swedish)
"Your Shadow is Your Strength" (in English)

Take some time to get to know this delightful book. It is the fruit of years of experience and academic study, but it won't make you yawn and want to put it aside after a few minutes. Instead, it will draw you into a pleasant adventure where a treasure awaits at the end: your true self.
- Elizabeth Florent Treacy, Senior Lecturer at INSEAD Business School

"So interesting, and so very well presented and written! Really well done, sitting at the best and thinking about who I am."
- Torun Nilsson, Freelance journalist, e.g. in Dagens Industri.

We have to learn to live with the shadow, and hopefully find glimmers of light in its darkness, giving us new energy and new ideas. This is not an easy task, and for the journey to succeed we need a guide. Ann Askenberger offers just such a guide, making the shadow accessible through a modern fairy tale. If you're ready to come to terms with your shadow, this is a great place to start.
- Laurence Barrett, author of A Jungian Approach to Coaching

Even more reader comments:
"Thought-provoking, want to return to several times"
"Fantastic that you have managed to make such a complicated concept easily accessible"
"Wonderfully liberating story format, so easy to both consume and reflect on yourself"

A few words from the author:

Almost two decades ago, I first read Debbie Ford's book about hugging our shadow. It changed the way I looked at myself and others, at our merits and shortcomings. And it gradually influenced my approach to leadership development.

I have met many capable and ambitious managers who still find it difficult to ground their leadership. And I probably haven't met a leader who doesn't struggle with the flip side of his or her winning face and appearance. What we don't want to be is also there - alongside all the good qualities we have and want to emphasize. The shadow is both simple and difficult to understand. Simple, because it includes everything you don't want to be or think you have to be in order to be accepted. Difficult, because it describes something that most people are not even aware of, and instinctively avoid.

Yes, if only more leaders could accept their shadow side! Helping others to see their whole self has become my driving force, mission and passion. In recent years, thanks to my studies at INSEAD Business School, I have chosen to delve into the theories of how we humans are affected by the subconscious and unconscious. I have also had the opportunity to test my idea of how to connect the timeless psychological principles with modern leadership in a simple and playful way. Over the past 2 years I have worked with over 200 leaders, of which 140 people have gone through my individual leadership training.

Now my own book on the shadow is here. It is written to provide a language for all the different parts we humans contain. My hope is that leaders - and anyone who wants to take greater leadership over their life - will dare to use more sides to better contribute where they are. In doing so, they can have a slightly kinder approach to themselves. It will be exciting to hear how my unconventional interpretation of Jung's classic shadow concept is received.