Ann Askenberger
delivers real change.

Innovative leadership training that creates inner psychological safety.

All teams need to stop from time to time and work on their own development to create the conditions for a supportive climate and synergistic results.

Is your management team living up to its potential? Are you achieving your goals? Are you able to handle tough changes? And do you dare to talk about the difficult things that sometimes happen under the surface, in secret? And most difficult of all: Are you able to give each other feedback that is not just a reflection of yourselves?

Ann Askenberger has been coaching leaders in organizations and business for over 25 years. She holds a master's degree from INSEAD Business School in Fontainebleau, where in 2021 she explored an intriguing psychological phenomenon among top managers. Her master thesis laid the foundation for a new method of leadership development, the honey-ghost-trap®. The method combines a psychodynamic approach to change with ancient knowledge about being human - and Carl Jung's thoughts that we all have a shadow side.

Ann's experience and expertise make her offers flexible and multifaceted, which can be adapted to the customer's needs and wishes.
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I am often asked how I became so interested in the shadow? The part of us that we absolutely do not want others to see, and that we may have encountered? Well, like most things in life, maybe it's about my own story, about my fears. In my case, it was about not being stupid, or dumb. This took many forms to try to hide that side of myself.

I came into contact with Debbie Ford. She had written a book about how we should embrace those parts of ourselves that we don't appreciate, and that we definitely don't want to reveal to others. It was life changing for me, and during the past 15 years I've spent much of my time helping others find parts of ourselves that could be our greatest opportunities and treasures.

The thing is that our persona, the part we need to have, the part of us that we show to the world, we are quite aware of it and we have spent quite a few years polishing and fine-tuning it. That part needs a balancing point. And it's the psyche's ingenious way of ensuring that we don't get inflated.So the shadow serves many purposes, and one is to keep us grounded.

Ann Askenberger's method
for leadership development

What is honey-ghost-trap®? The method gives leaders greater self-awareness and challenges old, limited beliefs about who they are and what they can achieve. This in turn leads to new perspectives and a more realistic view of what a good leader should be. A leader who is more aware of all his or her aspects can make new choices and experience inner psychological security:

Inner psychological safety is a state where you feel free to be authentic. It means that you can choose the parts of your personality that are needed in a specific situation to solve a given task or take responsibility.

Honey-ghost-trap® complements psychological safety in a team. The concept comes from Harvard professor Amy Edmondson's research on successful teams and is defined as a shared belief that no one will be punished for bringing ideas, questions, opinions or for making mistakes.
Honey-ghost-trap® can be implemented as a stand-alone training or as a complement to existing leadership programs.

"Your Shadow is your Strength"

This book is written for those who lead others in some way or who want to take greater ownership of their own lives. It is about the most important and complex relationship you have: the one between your best self and the one you don't want or dare to be, the one we call The Shadow.
The book is available in both Swedish and English.

I have rarely met such a credible consultant as Ann Askenberger. She has all the theory in her blood, is genuinely knowledgeable and lives as she teaches.
- Ann Carlsson, CEO Systembolaget

Working with the shadow gave us a common language. We could relate to each other and dare to be who we are. It made us more authentic and 'bigger': we could put on a bigger suit. The tool took it all many steps deeper. It gave me many insights.
- Marie Krüeger, CEO Almi

What I think Ann has been able to do very successfully with her approach is to make the shadow accessible. She has taken quite a complex idea and turned it into something that still is very clinically and theoretically robust, but is actually quite accessible and easy to understand.
- Laurence Barrett author of the book "A Jungian Approach to Coaching. The Theory and Practice of Turning Leaders into People"

It is a pleasure to work with Ann Askenberger. She is so knowledgeable, inspiring and structured. Has both breadth and depth. She is quick to capture the moods of the room. I always get new insights when I discuss with Ann.
- Helena Martini, HR Manager Atrium Ljungberg

I have had the privilege of participating in the process of understanding my shadows with you as a coach. Got greater self-insight and great help in my leadership!
Thanks for that!
- Thomas Erseus, CEO AMF
Fastigheter AB

Very good seminar with Ann Askenberger. The way of working with the digital format was probably the best I have seen. Also, it feels like you are building on newer theories and insights and not what was learned at university 30 years ago.
- Thomas Jönsson, Head of Communications and IR Veoneer

Ann Askenberger

honey-ghost-trap©

AnnLeda AB. Contact: ann@annleda.se, +46(0)733 19 63 00

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