Get to know ann Askenberger

About Ann.

Ann Askenberger is an experienced management consultant and founder of AnnLeda AB. For over 25 years she has coached managers in organisations and in the business world. Ann has worked as a journalist and communications consultant, and has also been the CEO of an international PR consultancy. She co-founded FranklinCovey Sweden, where she worked for 15 years. Since 2018, she leads the leadership development company AnnLeda AB.

Ann holds a Master’s degree in Organizational Psychology from INSEAD Business School in France. During her academic work, she discovered an intriguing psychological phenomenon in 20 top leaders, which was in line with what psychoanalyst Carl Gustav Jung had already formulated a hundred years ago. Her work on the Shadow in leadership was highly acclaimed and became the starting point for a new working method, the honey-ghost-trap.

Ann’s mission for many years has been to help leaders become more secure by using more sides of themselves. When leaders in teams dare to open up to each other, real team development happens and the conditions for creating good and sustainable results are formed.

With her solid knowledge she has created a number of modules that touch on different aspects of leadership. These form the core of the programmes that Ann then tailors for her clients, whether delivered live, online or as a combination.


Ann on one of the many leadership development trips to India with trip leader Mariann Klint and her course facilitator partner Nina Kenney. Interested in the next trip? Send Ann an email.